As part of our commitment to the environment and local community, Blackrow is involved in several environmental projects, including Hammy the Haddock and our new Globe recycling installation in Cleethorpes.

So, when James Elliott, the Canoe River Cleaner, approached us explaining his intention of keeping the river clean and reducing the pollution in what was once a focal point of our town, we could not pass up the opportunity to support him. 

James’ mission is simple, “to keep the waterway tidy and healthy on a regular basis. Something that has not been done before.”

Over 300 bags of litter collected since Christmas

James started cleaning the river after being put on furlough from his full time job, as a result of the COVID-19 pandemic. Using his canoe he can safely collect litter and debris and since December has collected a massive 300 bags of waste including single use plastics, cans and even shopping trolleys, bikes and furniture.

He is currently maintaining the river from Fildes Street and up through Wybers Wood area. By keeping the waterways tidy, not only does it make the river that runs through the centre of our town an attractive place, it also has a positive impact on wildlife and the ecosystem.

James reached out for support so he can continue his fantastic work

James’ efforts have touched the hearts and imagination of the local community, and he was keen to continue his good work. With funding not available through the Local Authority, he turned to local businesses for support. He was keen, however, to work with companies who had the same passion for the environment as he did, rather than just a sponsorship opportunity.  

Blackrow and The Canoe River Cleaner are the perfect match.

With our support, James will be able to continue his amazing work. James has become recognised all over town for his selfless work, even leading to The One Show picking up his story to air on national television. 

Blackrow Group proudly supports James in his mission to improve the beauty of our home town and restore what has been neglected for too long to its former glory.

Gary Pexman, Director at Blackrow Engineering said; 

“We are very supportive on what great work James is carrying out and we are here to help him along his journey.” 

“It is crucial that we look after our environment and what a fantastic way he is helping!”

“We have been involved with a number great environmental projects and this is another great example”